When you select a blog topic, you need to take several factors into consideration, including one that will create profits or let you build a large and dedicated audience for the blog. You need to take into account public interest, your expertise on the topic, the potential longevity of the topic, and the audience’s interest in that topic. It’s also imperative to study the competition and develop a way to distribute your content that is different, more engaging, and simply better. Start by coming up with some potential topics you might want to use, and then consider the following:
• Who is the audience for your topic? As the writer, you’re going to cater to that audience and write content or produce content that that audience can relate to.
• Does the topic have some long-term appeal? Is this topic going to be relevant in a few months, a year, two years, maybe even five years down the road?
• How large will your target audience be for this topic? How are you going to reach your future audience to inform your blog?
• Is there going to be enough to write about this topic in the future? In just a few minutes, can you write down twenty-five things you could blog about in future posts? Will you be able to come up with some new things to blog about to keep your content fresh for a long time?
• How much competition is there when it comes to this topic? Consider other websites, blogs, magazines, newsletters, newspapers, television shows, vlogs, podcasts, radio shows, YouTube channels, and Facebook pages. There are many other outlets you can consider. Think about other content available to your target audience.
• What would you do differently to make your blog more engaging, entertaining, engaging, and interactive?
For each potential topic, you could delve into experiences, opinions, comments, how-to information, news, and subtopics that relate to your main topic. You can also focus on any controversy surrounding your topic to engage your audience. Here are some common areas you can consider blogging about.
1. Industry-related topics: Focus on a certain industry and blog about that industry. Most of your time is going to be spent preparing content, looking for industry news, following any developments, reporting about innovations, and debating industry talk.
2. Personal topics: There are many successful bloggers who don’t cover a specific topic, but they cover a variety of topics with humor. If you’re good at making others laugh, go ahead and try a humorous blog. If you’re a photographer, artist, songwriter, musician, poet, writer, or any other creative talent, you can share your work online and build a fan base.
3. Political blog: Maybe you have an insightful and informed opinion, or you just have an interesting way of communicating your thoughts and ideas. You might consider a political blog. If you want a political blog but don’t want to declare personal opinions, consider using your blog to help your audience sort through all the political mumbo jumbo.
4. Special interest or hobby topic: Many bloggers have achieved great success simply by choosing a topic they were excited about before. You’ll find informative, creative, gossip, and how-to blogs about many different hobbies. The trick to this type of blog is to find a niche that you are knowledgeable about and interested in, and then share your unique information and perspective about this topic.
5. General interest topic: Never limit yourself to the subject areas that have been listed so far. There are thousands of possibilities for blogs! You never know what’s going to spark some interest or catch on. If you have a crazy idea that just might grab some attention, go for it!
When you’re choosing a topic to blog about, remember to choose one that isn’t going to dry up. Public interest will rarely stay on a topic for long, so be sure to choose a topic that has held your target audience’s interest for a considerable amount of time and will continue to do so in the future. If you want a reader to want to take you seriously, you’ll need to have more than just general familiarity with the chosen topic. Readers aren’t going to stick around to read things they already know or that they assume are interesting or relevant.
So, never choose a topic you don’t know anything about. Chances are, if you don’t know anything about it, you most likely don’t have much interest in it. Ideally, when your audience is reading your blog, it should be clear that not only are you an expert on that topic, but you are also passionate about it. Also, be sure to research the competition. Find out who they are and how much of it really exists. Unless you develop an original approach, you will do yourself a disservice by entering a topic that is already flooded.
If your topic area appears crowded when you first time take a look, remember that every topic has countless niches that have gone unexplored. Do your homework and find a topic that no one else has done and what might work for you based on your knowledge, experience, passion, education, and interests. Before you commit yourself to a specific topic, understand that whatever topic you choose is going to be the central point of your blogging career. Your passion for and interest in the topic must be strong enough to sustain you through times when you’re not sure you can bring yourself to read another article on that topic, much less write another blog entry about it.
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