Blogging

How To Do Image SEO? Learn To Do Image SEO For Blog Article

If you are a blogger or YouTuber, then it is very important to know about Image SEO Optimization. By doing SEO of images correctly, the image also ranks in the search engine along with your post, which can give you good traffic. We have seen many new bloggers who work very hard in writing posts, but publish the post without doing SEO of the image. In this post, you will learn how to optimize the image for blog posts for both search engines and users, so that it solves people’s problems and is also helpful in SEO. When you do the SEO of your image correctly, it also ranks at the top in the search engine and through that image, a lot of traffic comes to your blog. Designing a feature image for an SEO friendly blog post takes hard work, but doing its SEO is very easy. But many people forget to do this small work and are not able to take full advantage of the image.

Image is important in Blog Post

Image is very important for our blog or blog post. The image of our post should be such that the reader understands the kind of information he is going to get there. When you put a feature image in your blog post, that image also appears in the search engine and through that image many readers can reach your post. If your blog is not appearing on top in the search engine for some reason, then it is possible that the image of your post appears on top and you get a lot of traffic through that image.

As much attention as we pay to the text written in our post, on-page or off-page SEO and backlinks, we should also pay the same attention to the image inserted in our post. If the image inserted in your post starts appearing at the top of the search engine, then whether your post ranks or not, you will keep getting traffic from that image.

Many new bloggers think that when our post comes on top in the search engine, then its image also ranks, but this is not true at all. Many times we have seen that the image which is on top in the search engine, the ranking of that post goes down. If the image of that post also starts appearing on top along with your post, then understand that you have worked hard for that post. That is why both the post and the image are ranking on top.

How to do Image SEO Optimization?

If we get a good ranking in Google for the image posted on our blog, then it brings a lot of traffic to that post. Therefore, it is very important to do SEO optimization of the image, so that when people search for the keyword related to it, it appears in the search engine. If you have clicked or designed an image for your blog post, then now we will tell you how to do its SEO optimization.

Change the File Name

When we shoot any image with our camera or design it in any software and have to put it in our blog post, then first of all its name should be changed. While changing the name, the main focus keyword of your post should be inserted in it. For example, if the main focus keyword of our post is “How to do Image SEO?”, then we will name the file of the feature image with this keyword. You can download the feature image shown below the title from here and check its name. Many new bloggers design images for their posts and upload them without changing the name, but this is not correct from the SEO point of view.

Select the right Image File Format

When you click a photo from your mobile or computer or design it on any software, then its file format is jpeg, png, svg etc. But if you change it and convert it to WebP, then the size of your photo becomes smaller and it loads faster in your blog post. And yes, if you are uploading a logo or icon to your blog, do not forget to convert it to SVG format. This will make your site look more professional.

Place the image in the right place of the post

When we start adding a post on our blog, first we put the written text in the post and then add the image. While adding the image, keep in mind in which part of the post it would be right to place it. Place the image in the part of the post where it matters the most. For example, you can place the image below the title, or if necessary, you can also place the image below the heading or subheading.

Use Image Caption

When you add an image to your blog post, it is very important to write a caption for that image. This makes it easier for the search engine bots to understand what your image is about, and they are able to show it to people in the right way. Every time you upload an image to your blog post, write a caption for it.

Use Image Alt Tag

Similarly, ALT Tag is also very important. When you upload an image to a post, do not forget to add the ALT tag. Google cannot read our images directly, so it understands what the image is about only through the ALT tag. ALT tag plays a big role in SEO, because only with its help your image can rank in the search engine.

Adding Structured Data for Images
If you have added schema data or structured data to your blog, then it is a very good thing. You must also add structured data for all the images, videos or other products used in your post.

XML Image Sitemap

Just like you create an XML Sitemap for your post, you can create an XML Image Sitemap for all the images on your blog. But for this you will need some technical knowledge or you can take help from your developer. With the help of XML Image Sitemap, Google is able to find or identify all the images present on our blog correctly. Apart from this, you can also use Google Images Extension. Through this, Google gets more information about the images present on your blog and you allow Google’s Crawler to crawl the images present on your site.

Use Image CDN

You must have heard about Image CDN, its full name is Content Delivery Network. This allows the content on your blog to be delivered to multiple locations as quickly as possible, and is also very important for Image SEO Optimization. If you use a good image CDN, the image reaches your reader very quickly and this greatly improves your page experience.

Conclusion

Nowadays Google has started recognizing images better than before, so it has become very important for us to take care of Image SEO. Whenever you upload an image to your blog, keep these things in mind:

1. Image similar to the post: Try that the image inserted in your post is related to its content.

2. Image name: After designing the image, name it on the main keyword of your post.

3. Use of srcset: Use srcset for images so that the image can load correctly on different devices.

4. Keep the file size small: Try to keep the file size of the image to a minimum so that the page loading speed is not affected.

5. Add Captions: While uploading images in a blog post, definitely add captions, this makes the meaning of the image clear.

6. Add Alt Tag: While uploading the image, definitely add its Alt Tag, this makes it easier for Google to understand what the image is about.

7. Structured Data: Add structured data of the image along with the post, this helps Google get information about your image and post in a better way.

8. Open Graph and Twitter Card Tag: Do add Open Graph and Twitter Card tags for the image, this helps in sharing it on social media.

9. Add images to XML Sitemap: Also add your image to the XML sitemap so that Google can easily crawl it.

10. Use Image CDN: Use CDN (Content Delivery Network) for images on your blog so that the image can load quickly and the user experience is better.

By taking care of these small things, you can improve the image SEO of your blog and get a good rank in Google.

If you have learned something from this post, it would be great! If you have any questions or want to give any suggestions, please tell us in the comments below.

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