Existing Products Of Apple

1. Macintosh: Introduced in January 1984, the Macintosh (Mac) is a platform of desktop computers targeting the home, educational, and professional markets. Included in this line are the iMac, which helped Apple achieve breakthrough success in the personal computer market; the Mac Mini, a small desktop computer targeting price-conscious consumers; and the Mac Pro, a series of high-performance machines. Over the past ten years, Apple has never claimed more than five percent of the desktop computer market, but has remained profitable by marketing to a high-margin niche segment rather than the mass market. ] “Wintel” (Windows-based PCs with Intel microprocessors) manufacturers provide strong competition for the Mac product line.

2. MacBook: In May 2006, the MacBook replaced the iBook and PowerBook series of personal notebooks as Apple transitioned from using IBM PowerPC microprocessors to the Intel chip line. Performance, power consumption, and interoperability were key points in this decision. According to sales-research organization NPD Group in October 2008, the MacBook’s low-end model has been the single best-selling laptop of any brand in U.S. retail stores for the preceding five months. The MacBook line also includes higher-end machines such as the performance-oriented MacBook Pro and the ultraportable MacBook Air. The success of the existing MacBook lines has allowed Apple to grow in the notebook market.

3. iPod: The iPod was launched in 2001 as a line of portable digital music players and has since evolved into a portable entertainment device capable of storing photos and playing video. The iPod Touch is also capable of running applications. All types of iPods work with the company’s digital music management software, iTunes. The iPod product line includes: iPod Classic, Shuffle, Nano, Touch, and iPhone. In the years following the iPod’s initial release, Apple developed a number of models to blanket the portable media device space. As of September 2008, more than 173 million iPods had been sold worldwide, making it the best-selling digital audio player series in history.

4. iPhone: Released in June 2007, the iPhone marked Apple’s entry into the rapidly growing smartphone market. The original iPhone combined a 2.5g quad-band GSM and edge cellular phone with iPod-like MP3 player functionality. It also featured a scaled-down version of Apple’s Mac OS X operating system, with a touch screen display. The iPhone is compatible with both MAC and Windows-based computers. GPS functionality and faster network connectivity were added to the latest model of this series, the iPhone 3G. The iPhone faces competition from smartphones being developed by its competitors, including the Samsung Instinct, BlackBerry, and other smartphones based on the Windows Mobile or Google Android platforms.

5. iTunes Store: iTunes is a digital media player application used to manage audio and video files. It was introduced in early 2001 as a free download on various platforms, and supports a wide variety of multimedia formats. With iTunes version 4.0, the iTunes Music Store was introduced. Later renamed the iTunes Store, it allows a user to download songs, audiobooks, movies, television shows, and music videos for a small fee. In July 2008, the company launched the iTunes App Store, which allows a user to browse and purchase third-party applications for iPhone and iPod Touch products. Nine months after its launch, one billion applications had been downloaded from the App Store website. On April 3, 2008, the iTunes Store became the number one music seller in the US, and the service had over 6 billion songs downloaded by January 2009. However, iTunes is unprofitable. In a reversal of the classic razors and blades business model, Apple uses the iTunes Store to drive sales of its more lucrative hardware products. There is competition in this area from other online services based on pricing and less restrictive licensing agreements.

6. Apple TV: Launched in 2007, Apple TV is a digital media receiver designed to play content from an Internet media service or any computer running iTunes. It allows users to easily view photos, play music, and watch video from a high-definition television. Due to the growth of digital TV and consumers’ adoption of Internet media services, 6.6 million Apple TVs are predicted to be sold by the end of 2009.

7. Software: Apple uses its own Unix-based operating system for its computers, the latest of which is called Mac OS X Leopard. Apple also develops its own software for all of its products, which is world-renowned for its high-quality user interface and ease of use. In addition to its OS, Apple has developed a large suite of software for word processing, productivity management, picture classification, web publishing, image editing, and music composition.

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