During recent years, portable showcasing has expanded an enthusiasm among scholars and experts. The former PDA industry is basically occupied with the combination of cell phones including cell phone handsets. Be that as it may, at present the industry is completely focused on moving forward mechanically. One or more versatile is among any PDA manufacturers which is exceptionally healthy its image in the mind of the customers. One or More was given its first versatile role in 2014 and in a short time it got one of the market leaders in 2017, One or More in India with 48 percent share in Q4,2017 as per IDC. A Exceptional telephone leads showcase. Customers set the cover of inclination in his/her brain to pick or buy items or administrations of the same or different brands or manufacturers. Exploration paper plots the completion of one or more portable subjective tests dependent on customer information.
Introduction
During recent years, portable showcasing has expanded an enthusiasm among scholars and experts. The former PDA industry is basically occupied with the combination of cell phones including cell phone handsets. Be that as it may, at present the industry is completely focused on moving forward mechanically. One or more versatile is among any PDA manufacturers which is exceptionally healthy its image in the mind of the customers. One or More was given its first versatile role in 2014 and in a short time it got one of the market leaders in 2017, One or More in India with 48 percent share in Q4,2017 as per IDC. A Exceptional telephone leads showcase. Customers set the cover of inclination in his/her brain to pick or buy items or administrations of the same or different brands or manufacturers. Exploration paper plots the completion of one or more portable subjective tests dependent on customer information.
Problem Description
One plus is the tough task that a brand positioning plays in the mobile sector. A plus mobile can increase online sales. The Indian mobile handset market posted revenues of Rs 3694 crores in fiscal year 2013. A plus mobile is not accessible to all people, only rich people can buy it. The major problem in One Plus mobile is less innovative only two versions are available per year. This survey also helps to bring more innovations and technologies and measure customer satisfaction.
Scope of The Study
The main objective is to investigate the various factors influencing customers towards One Plus Mobile. This helps in understanding the literacy level of customers purchasing OnePlus mobiles. It helps the customers to know the satisfaction level of OnePlus Mobile.
Objectives of study
• To identify the factors influencing customer to purchase One Plus mobile phone.
• To know the satisfaction level in One Plus mobile phones.
• To identify the problems faced by the customers of One Plus Mobile.
Tools for Analysis
• Simple Percentage Analysis
• Like scale analysis
• Ranking scale analysis
Limitations of the Study
• The present study is based on a selected sample only.
• The result of the analysis in the study completely depends only on the information given by the respondents.
• Data was collected from mobile users of Coimbatore City. Therefore, the findings of the study cannot be extrapolated to other districts.
Literature Review
Revathirajasekaran, S. Sindhana and C. Anand Priya Department (2018): Smartphone usage has increased in recent years. Nowadays people love its convenience, great camera features, easy installation of applications, and more importantly, it can perform most of the computer functions on the go.
According to Gaurav Verma, Dr. Binod Sinha (2018): The telecommunication industry is the fastest growing sector in today’s economy in whole world. The first cell phone industry was primarily engaged in the manufacturing of mobile phones including mobile phone handsets.
PARVEEN KUMRAIL, SATINDER KUMAR (2004): A consumer sets a frame of preferences in his mind for choosing or purchasing a product or service of the same or different brands or producers.
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