Since its launch in 2005 and its acquisition by Google a year later, YouTube has grown from a repository of amateur videos into the largest online video platform worldwide. YouTube has introduced a new feature called YouTube Shorts, which focuses on short-form vertical videos. This feature was created in response to the growing popularity and demand for quick, easy-to-view content. YouTube Shorts was launched worldwide in June 2021, allowing users around the world to create and enjoy these short videos.
Since its launch, Youtube Shorts has seen significant growth. By February 2023, the number of daily views of YouTube Shorts exceeded 50 billion. This impressive figure highlights how quickly and widely this new format has become accepted among YouTube users. The success of YouTube Shorts shows that the platform is effectively adapting to the changing preferences and behaviors of its audience, and offering content that best suits their busy lives and short attention spans.
Featuring a wide variety of corporate and user-generated content ranging from music and gaming videos to DIY and educational clips, the video giant is now a leading online destination for millions of users around the world. As of November 2022, YouTube saw approximately 75 billion visits to its website worldwide, while the app generated approximately US$40 million in revenue in June 2022 in the United States alone.
Web Traffic Overview
In November 2022, approximately 72 billion people from around the world visited the YouTube website using their mobile devices. During the same period, only about 8 billion people accessed YouTube from a desktop computer. Overall, mobile traffic to Youtube.com was 90 percent of the total. At the end of 2022, the United States and South Korea generated the most visits to YouTube’s website, with 12 billion visits and 8.25 billion visits, respectively.
YouTube Usage
In 2022, YouTube had more than 2.56 billion users worldwide accessing its video content. The platform’s user base was composed of more men than women, with approximately 12 percent of YouTube’s total users being men between the ages of 25 and 34, and approximately nine percent being women between the ages of 35 to 44. In January 2023, India had its largest YouTube audience ever – about 470 million users, followed by the United States with 246 million users on the popular video platform.
Creators and Videos on YouTube
In April 2022, nearly 500 hours of video were uploaded to YouTube every minute, reflecting the growing appetite for digital video content among internet users. Having started out as a platform for original content, YouTube launched a new creative class of content creators who attract large audiences to their screens and later become celebrities themselves. For example, American content creator MisterBeast has become a prominent YouTube personality and has amassed 112 million subscribers as of November 2022, surpassing Swedish gamer PewDiePie.
The other main medium on YouTube is corporate media content such as official music videos, which can go viral in a matter of hours and reach 100 million views in less than two days, as with the BTS music video “Butter” in 2021. Happened in the case of. Due to the ever-growing popularity and versatility of the video format, YouTube is one of the most effective platforms for attracting large audiences: as of February 2023, the Korean children’s song “Baby Shark” is not only the most viewed YouTube video . of all time, but also the first video hosted on the platform to exceed 10 billion views.
Advertising on YouTube
While YouTube’s global viewership continues to grow, it’s no surprise that the popular video platform has become not only a springboard for influencers, but also a powerful money maker for Google and its parent company Alphabet. The device has also been made. In 2022, YouTube generated global advertising revenue of over US$29 billion and thus accounted for approximately 11.35 percent of Google’s total annual revenue. While advertising on YouTube is more expensive than other social media platforms, it is certainly profitable, which is why marketers expect the use of YouTube for advertising purposes to increase in the coming years.
Key Statistics About YouTube
1. YouTube Overview
- Media usage in an online minute
- U.S. download share of entertainment apps, by subcategory
- Global social networks ranked by number of users
- Leading websites worldwide ranked by monthly visits
- Selected social media platforms global MAUs
2. YouTube Usage and Demographics
- Countries with the most YouTube users
- YouTube paying subscribers
- U.S. YouTube Premium subscribers
- YouTube reach in selected countries and regions
- YouTube: Global audience distribution by gender
- YouTube: Global audience distribution by age and gender
3. YouTube traffic
- Countries with the highest monthly traffic volumes on YouTube.com
- Monthly global visitor traffic to YouTube.com by device
- Share of total global visitor traffic to YouTube by device
- Leading global YouTube search queries
4. YouTube on mobile
- Most downloaded entertainment and streaming apps on YouTube in worldwide
- YouTube Shorts: global user engagement
- YouTube app user engagement in selected markets
- YouTube IAP revenue, by country
- Share of time spent on the YouTube app by kids worldwide, by country
- Downloads of the YouTube Kids mobile app worldwide
5. YouTube competitors
- Time US adults spend on Netflix, TikTok and YouTube per day
- Concurrent viewers on Twitch Q3
- Downloads of the Vimeo mobile app worldwide and in the U.S.
- Quarterly Netflix subscriber numbers worldwide
- Number of Hulu paying subscribers in the U.S., by quarter
- TikTok: Number of global users
6. YouTube’s channels and content
- YouTube: Most viewed channels
- Owners of the most viewed YouTube channel of all time
- YouTube: Most subscribed channels
- YouTube: Most subscribed gaming channels
- YouTube: Most subscribed beauty content creators
- Highest-grossing YouTube stars
- Most viewed YouTube videos of all time
- Fastest viral videos based on number of views in 24 hours on YouTube in worldwide
- Fastest viral videos based on days needed to reach 100 million views on YouTube in worldwide
- Fastest viral videos based on days needed to reach 1 billion views
- Unique channels on YouTube Gaming Live Q3
- Hours watched on YouTube Gaming Live in Q3 worldwide
7. YouTube’s Community Guidelines enforcement
- Number of channels removed from YouTube worldwide in Q3
- Number and type of videos removed from YouTube Platform in worldwide as of Q3
- Based on source of first identification Number of videos removed from YouTube worldwide in Q3
- Share of videos removed from YouTube worldwide in Q3, by views
- Share of videos removed from YouTube worldwide in Q3, by reason
- Number of videos removed from YouTube worldwide in Q3, by country
- Number of video comments removed from YouTube Platform in worldwide as of Q3
- Distribution of video comments removed from YouTube worldwide as of Q3, by reason
8. Marketing & Advertising of YouTube
- Global YouTube ad revenue
- YouTube: global ad revenue as of Q4
- YouTube: share of Google revenue
- Social media platforms used by all total marketers in worldwide
- Future use of social media among marketers worldwide, by platform
9. Channels and Creators
- Most Viewed YouTube Channel Worldwide – Wiz Khalifa
- Music Most Subscribed YouTube Beauty & Style Channel – Sandra Cyrus Art
- Highest Earning YouTube Star – MrBeast
- Most Viewed U.S. YouTube Partner Channel – Warner Music
10. Content
- Number of hours uploaded to YouTube Platform in worldwide on every minute -500
- Most viewed YouTube video of all time -Baby Shark Dance
- Fastest video to reach 100 million YouTube streams – BTS ‘Butter’ Official MV
- Fastest viral video to reach 1 billion YouTube streams – Adele – Hello
11. Marketing and Advertising
- Worldwide YouTube ad revenue – USD 29.24 billion
- YouTube ad revenue share of Google’s total revenue – 11.35%
- Share of global marketers using YouTube in 2022 – 52%
12. More Interesting Topics
- Online video usage in the United States
- Online video in China
- Online video in Europe
- Online video market in India
- Online video market in South Korea
- Singapore Online video and entertainment in the U.S.
- Online video advertising in Japan
- Digital ad formats in the U.S. Streaming in the United States
- Alphabet Inc.
Read Also:
- YouTube: What is YouTube?
- YouTube TV
- 700 Top And Most Popular Types of YouTube Channels
- How Youtubers Earn Money through Viral Videos
- From Consumer to Content Creator- Ways to Earn Money from YouTube
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