Writing your blog title is a great type of copywriting and it’s a play on words. Therefore, there is something called power words, and these words are known to grab human attention instantly. Your title should contain words that grab attention and are difficult to ignore. The most important factors when selecting words are a sense of curiosity and the promise of solving problems. The first way is to create a level of curiosity in the reader, which prompts them to click. Another way is to target the problem that the user is facing while searching for a particular keyword. Without further ado, let’s dive into the types of blog headlines that are bound to give you a great click-through rate!
1. One of the Best-Most Effective “Power Words”
The word “best” is one of the most used and useful power words. You’ll see this in almost every other keyword listing. We, as humans, always look for the best version of anything and our psychology prompts us to click on the best of anything. If you’re writing about a product or service, especially, “best” will help you make the connection. Some examples of titles are –
● Best plugin for SEO in WordPress
● Best Graphic Designer in New York
● Best way to find your micro-niche in affiliate marketing
2. Great Guide Title
When you’re looking for in-depth information about something, the first word that catches your eye is “guide.” A large portion of searches on Google are for in-depth understanding of a topic. Let’s say you want to learn how to edit videos for your Youtube channel. Now you see two types of titles, one is, “The best way to edit videos” and the other is, “Step-by-step guide to editing videos professionally using Filmora.” which one will be your choice? I hope you have understood the point. The word guide signals to the brain that you will find all the information you are looking for on a particular topic. Some examples are as follows –
● One guide is all you need to rank your blog on Google
● Advanced Guide to Launching Your Email Marketing Campaign Like a Pro
● An end-to-end guide to creating Facebook ads using Crello
3. 10 Ways to Become a Pro at Writing Blog Titles
Numbers play a vital role in your click-through rate, and ideally, your blog title should contain at least one numeric character in some form. These types of blog titles are very driven by numbers and will tempt your readers to click on the post immediately. Your title should make the reader believe that this post will give him more than enough solutions to his problems. Some great and best examples are as follows –
● 25 Best Google tools to make your everyday life easier
● 8 phrases that will change the way people react to you during communication
● The 10 Habits of Highly Successful People (the title of the book is a great example of this category)
4. “Things They Don’t Want You To Know” Category
This type of headline has been used extensively in sales funnels since the 1990s. The concept behind the title is that the author mentions some secrets that big companies and governments don’t want you to know! This creates a sense of curiosity and excitement in the readers and motivates them to click on the post immediately. There are specific areas in which these types of titles work really well, especially the healthcare and weight loss areas. Some examples are –
● 15 Weight Loss Tips That Big Pharma Companies Don’t Want You To Know
● 70 Things They Don’t Want You to Know (title of a famous book)
● 25 Great Resources for Learning Marketing That Organizations Don’t Want You to Know About!
5. Complete the work as quickly as possible Title
There will be a myriad of topics and areas in your target area for which the goal is always to improve time and efficiency. Sometimes you just worry about something and getting it done as quickly as possible. Reading a blog title that solves your problem in a short time will be engaging and get you clicks.
● Important notes – Are you able to understand the thought process behind choosing the words for your title? This concept is called “consumer intent”. You have to understand the person’s need and reflect the solution with the essence of the feeling in the title.
Some examples of this category are –
● The fastest way to create an attractive social media carousel for Instagram
● 8 quick hacks to fix broken crockery
● 10 quick steps to rank your posts on the first page of Google.
6. Stop doing that right now Title
Another catchy style of headlines is the “Stop Doing That Now” headlines. This is the ultimate use of “fear of missing out or FOMO.” No one wants to skip the necessary precautions before starting anything. Readers are looking for insights and things to avoid when searching for anything on the web. In this strategy, the goal is to prevent people from ignoring your posts, which will ultimately get you the desired amount of traffic. Some examples of this category are –
● The 10 Most Common Grammar Mistakes You Should Stop Making Right Now!
● Mistakes you should stop making now when posting content that result in shadow-bans
● 10 Fatty Foods You Should Stop Eating Right Now!
7. Comparative Blog Titles
At present time in whole world comparison is one of the best and most used things in every other industry. I am sure you usually adopt the method of comparison to take important decisions in your company. The concept of vs will give you the desired click-through rate when comparing competitors. You have to decide between writing two or three competitors in the headline. Competitive keywords are also among the most searched keywords in many sectors. Some important and best examples of this category are such as –
● Organic vs inorganic marketing sorted according to your business goals
● Digital marketing vs TV advertising, which gives the highest ROI for leads?
8. Title supported by research and science
More important than a piece of content is its source. Humans try to create an image of a person or source. The phrase “scientists have discovered” is used throughout social media and marketing sources. This phrase is known to grab attention, and people tend to believe the information even without doing thorough research. Some examples of this type are such as below –
● The science behind shopping; What motivates you to buy?
● Scientifically proven list of foods that help you lose weight
9. Why get involved with a famous personality
We humans look up to gurus and influential people. Every industry has some very successful people who inspire everyone in that field. Your click-through rate will be great with famous personalities when answering questions on why they do something related to your business. Some important and best examples of this category are such as –
● Why does Mark Zuckerberg wear the same T-shirt every day
● Why does Bill Gates take a week off every year
● Why Warren Buffett still drives his decades-old Cadillac
10. Life lessons and business experiences
I’m sure you know how much you can learn from experiences in life. We often hear about making mistakes and trying new things to progress in life. Everyone is eager to learn from their own as well as the experiences of other successful people. Who doesn’t like to hear a story with a message? Make sure the story is relevant to the purpose of the person searching for the particular keyword phrase. Some examples are as follows –
● What did I learn by multiplying marketing spend in a month?
● My personal experience of making a living from blogging
● 10 life lessons I learned from interviewing 90+ year olds in America
11. The secret of blog titles
The word “mystery” has driven millions of traffic to blogs and earned billions of dollars for companies around the world. Everyone wants to know the secrets of things, and the secret to huge amounts of traffic is the word “secret”. Some important and best examples of this category are such as –
● Domino’s secret recipe revealed with steps
● The Secret to Getting Unlimited Sales Using This Secret Hack on Your Website
12. Title “Nobody Will Tell You”
This theme is also popular in many niches and is instantly clickable. This creates a sense of curiosity and excitement among readers, which is exactly what you are looking for. Some examples in this case are –
● Ten things no one will tell you about social media
● 15 Weight Loss Hacks They Won’t Tell You
● Secret Online Money Making Schemes That No One Will Tell You!
13. “How To” Blog Title
How-tos are a whole blogging niche, and you can find many blogs built solely on how-to themes. There are millions of how-to keywords on Google, and it’s a common trend to type how-to before most of your queries. This is also beneficial from an SEO point of view as you will be able to rank for particular keywords. Some examples are – ● Beginner’s guide on how to build a personal brand ● How to make Facebook posts shareable? ● How to impress investors with your pitch?
14. “You’ll Never Believe These Bizarre Facts” Title
This phrase is another quick click-through addition to your blog. This particular phrase has been used in almost every industry and provides the same amount of results. All you have to do is select the right combination that will go with this phrase. Some important and best examples of this category are such as –
● These strange truths behind weight loss foods you will never believe
● These Bizarre Ways to Make Money Online You Will Never Believe
15. Headlines that tell you not to be an idiot
Writing something that’s catchy, that makes someone think twice before ignoring it, is the goal. No one wants to be fooled, and if you’re writing a headline that tells them to read it otherwise it will fool them, they’re much more likely to click it. Some best and important examples of this category are such as–
● 10 mistakes that will make you look like a fool in a meeting
● 15 things to avoid at parties otherwise you will make a fool
16. Something is becoming popular recently.Everyone wants to be updated with the new changes coming in every field. When you hear or read about something that is growing in popularity, it makes you curious. Some best and important examples of this category are such as–
● 5 reasons why Dalgona coffee is becoming popular in 2020
● 10 reasons why digital marketing has been becoming popular in the last decade
17. Talking about the wonderful and awe-inspiring things about something and one of the best things you already know is that numbers can play an important role in human psychology. What if I told you there was a way to combine numbers and curiosity in titles? Yes, this method is about it. Talk about a list of things and then point out the fact that a particular item on the list is better than others. We’ve tested this strategy, and it’s also used by many big blogs. Some best and important examples of this category are such as–
● 25 amazing benefits of turmeric, number 16 will surprise you
● 10 Superfoods That Fight Obesity, Number 6 Is A Game-Changer For Everyone
18. “People in a Particular Area Are Profiting from Something” Blog Title The best way to hook someone is to talk about their particular area with a hook. The part of your title that attracts someone is the hook. This type of headline makes people feel that the solutions given in the article will help them solve their problems and bring changes in their lives. This is also one of the famous copywriting headline scripts, and I’m sure you’ve seen an ad with the same words. Some best and important examples of this category are such as –
● People are becoming rich by using these hacks in network marketing
● Engineering students are earning more than professionals from this source
Fraud/Hack
The first thing you should do before writing your topic is to select one of the 17 categories in this post. To get more ideas and pre-written titles, search “blog title generator” on Google. Many companies and websites provide blog title generators, in which you just have to fill in your target keywords, and you will get many ideas. Another important thing to consider and implement when choosing your title is to integrate your target keywords into your title. If you’ve done significant keyword research for your article, simply including it in your title will help you get on the first page of Google.
Conclusion
I would like to conclude by giving you a way to think before finalizing your title. The idea behind writing a title should start from understanding the intent of the search. The intention of a person to search for the best things and to find a solution to a problem are very different from each other. You have to prepare your title in such a way that someone cannot ignore your post and click on it immediately. Another tip is to spend a lot of time selecting the title because Google will rank your post based on CTR, and having the right title can literally change your luck!
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